I remember when this campaign went viral in 2008 .. most of my friends where sharing it like crazy through different social media platforms and YouTube etc.
Please check the video teaser below (for the full campaign please visit the website..It's pretty amazing and it contains much more details and ideas) and feel free to comment or share weird ideas afterwards ! and remember this was released 2008 (just few months after the release of the first iPhone)
http://www.pomegranatephone.com/
Nice Phone huh? Actually this ad is part of a $300,000 marketing campaign for Nova Scotia (a province in east Canada) and the website received more than 3 million visits from 195 countries.